Key Analytics Metrics
1
Lead Score
A cumulative metric reflecting how engaged a lead is. This score is calculated by assigning points to different lead activities within the application.
2
Engagement Score
These metrics identify purchase-ready leads by analyzing activities leads are performing on your user interface, giving you an idea of their interests and behavior.
3
Lead Properties
Displays key information such as the lead owner, lead source, and lead age—how long the lead has been using your services.
Use these analytics to prioritize leads based on their engagement level and readiness to convert.