Use this guide to configure a HubSpot workflow that sends a WhatsApp template and supports a reply-based workflow through the Eazybe integration.
Prerequisites
Before setting up your workflow, ensure you have:
HubSpot Account
An active HubSpot account with workflow access
Eazybe Integration
WhatsApp Integration by Eazybe installed in HubSpot
Create Your HubSpot Workflow
Access Your HubSpot Account
Log in to your HubSpot account to begin setting up the workflow.
Navigate to Automation
Click on the Automation button in the main navigation menu.
Select Workflows
From the automation menu, select Workflows to access the workflow builder.
Create New Workflow
Click Create workflow to start building a new automation.
Choose From Scratch
Select From scratch to create a custom workflow tailored to your needs.
Set Filter Criteria
Click Met filter criteria to define the conditions for workflow enrollment.
Select a Workflow Object
Choose Contacts, Deals, or Leads as the object type for your workflow.
Access Contact Properties
Click on Contact properties to configure specific enrollment criteria.
Search for Property
Search for the contact property you want to use as the enrollment trigger.
Choose Property Name
Select your desired property (for example, “Company name”) from the list.
You can use any contact property such as lifecycle stage, lead status, or custom properties you’ve created.
Configure Conditions
Set the condition (e.g., “is equal to any of”) and add the matching values under Add values.
Proceed to Next Step
Click Next to continue to the re-enrollment settings.
Enable Re-enrollment
Toggle Re-enroll if you want contacts who already met the criteria to enter the workflow again.
Be cautious with re-enrollment settings to avoid sending duplicate messages to the same contacts.
Save Enrollment Settings
Click Save and continue to preserve your enrollment configuration.
Add WhatsApp Integration
Scroll down in the actions panel and select WhatsApp Integration by Eazybe.
Select Template Action
Click Send WhatsApp & Wait for Reply to choose a pre-approved message template.
Recipient Phone Number
Click Recipient Phone Number and choose which HubSpot contact property to use: Mobile phone number, Phone number, or WhatsApp phone number.
Ensure phone numbers are stored in international format (e.g., +1234567890) for successful delivery.
Select a Phone Number Property
Choose one of the available properties: Mobile phone number, Phone number, or WhatsApp phone number.
Choose WABA Number
Select a WABA user from the available options.
Choose Button Template
Select an approved button template from the available options for creating a condition branch.
Save Template Selection
Click Save to confirm your template selection.
Create New Branch
Click the + button and create a new branch.
Select Branch
Choose a branch type to send contacts to branches.
Select Property Value
Choose the User WhatsApp Reply property from 1. Eazybe: Send WhatsApp & Wait for Reply for this branch.
Branch Condition Value
Add a branch condition value based on the template button name.
Save Branch Values
Click Save after adding the branch values.
Add Template in Condition Branch
Click the + button to add templates for each branch value. When a user clicks one of the template buttons, the corresponding template is triggered.
Save the Template
Click Save to save the template for the branch value.
Review and Turn On
Click Review and turn on after adding templates for all branch values.
Final Review
Either click Skip to turn on or click Next to perform additional validation checks.
Activate Workflow
Click Turn on workflow to activate your WhatsApp campaign automation.
Your Workflow is Ready
Congratulations! Your HubSpot workflow is now configured to automatically send WhatsApp messages to contacts who meet your specified criteria.
Your workflow will now automatically trigger WhatsApp messages whenever a contact meets the enrollment criteria you defined.
Send WhatsApp via Workflows
Learn more about sending WhatsApp messages through HubSpot workflows
Troubleshoot Workflow Issues
Common issues and solutions for HubSpot workflow problems
Create Templates with HubSpot Variables
Use HubSpot contact properties in your WhatsApp templates
Broadcast Campaigns
Send bulk WhatsApp messages to multiple recipients
Need Help?
If you have any questions or need further assistance, feel free to reach out to us at support@eazybe.com. We’re happy to help!