Campaign Metrics
Delivery Metrics
| Metric | Description | Good | Excellent |
|---|---|---|---|
| Sent | Messages submitted for delivery | - | - |
| Delivered | Successfully reached recipient | > 90% | > 98% |
| Failed | Couldn’t be delivered | < 10% | < 2% |
| Read | Opened by recipient (blue ticks) | > 50% | > 70% |
Engagement Metrics
| Metric | Description | Good | Excellent |
|---|---|---|---|
| Response Rate | Recipients who replied | > 5% | > 15% |
| Click Rate | Clicked links (if tracked) | > 3% | > 10% |
| Opt-out Rate | Requested to stop messages | < 3% | < 1% |
| Block Rate | Recipients who blocked you | < 2% | < 0.5% |
Viewing Broadcast Reports
For Extension Broadcasts
- Go to Broadcasts in the Eazybe extension
- Click on a completed campaign
- View delivery status and engagement stats
For WABA Broadcasts
- Go to Workspace → Broadcasts
- Select the campaign from the list
- View detailed analytics including:
- Per-message delivery status
- Response tracking
- Cost analysis
- Failure reasons
Campaign Comparison
Compare campaigns to identify what works:| Campaign | Sent | Delivered | Read | Responses | Response Rate |
|---|---|---|---|---|---|
| Holiday Promo | 500 | 485 (97%) | 342 (68%) | 45 | 9.0% |
| Product Launch | 750 | 720 (96%) | 468 (62%) | 62 | 8.3% |
| Follow-up Series | 300 | 294 (98%) | 235 (78%) | 67 | 22.3% |
| Flash Sale | 1,000 | 960 (96%) | 576 (58%) | 89 | 8.9% |
The Follow-up Series shows the highest response rate (22.3%) despite lower volume—targeted, warm outreach typically outperforms mass campaigns.
Understanding Failures
Common Delivery Failures
| Failure Reason | Cause | Solution |
|---|---|---|
| Invalid Number | Wrong format or fake number | Validate phone formats, clean list |
| Not on WhatsApp | Number doesn’t have WA | Remove from broadcast lists |
| Blocked | Recipient blocked you | Respect opt-outs, improve content |
| Rate Limited | Sending too fast | Slow down, spread over time |
| Account Restricted | Your number flagged | Review practices, contact support |
| Network Error | Temporary connectivity | Retry automatically |
Failure Rate Benchmarks
| Failure Rate | Assessment | Action |
|---|---|---|
| < 2% | ✅ Excellent | Maintain current practices |
| 2-5% | ✅ Good | Minor cleanup needed |
| 5-10% | ⚠️ Concerning | Review and clean lists |
| > 10% | 🔴 Critical | Stop campaigns, investigate |
WABA Broadcast Analytics
For WhatsApp Business API broadcasts, additional metrics are available:Cost Analysis
| Metric | Description |
|---|---|
| Total Cost | Amount spent on campaign |
| Cost per Message | Average cost per delivered message |
| Cost per Response | Cost to generate one reply |
| Cost per Conversion | Cost per desired action |
Template Performance
Track which templates perform best:| Template | Sent | Delivered | Read | Response |
|---|---|---|---|---|
| welcome_new_customer | 500 | 495 | 89% | 35% |
| order_shipped | 1,200 | 1,188 | 95% | 8% |
| appointment_reminder | 300 | 297 | 92% | 45% |
| promotional_offer | 2,000 | 1,920 | 52% | 4% |
Optimization Tips
Clean Your Lists
Remove invalid numbers, opt-outs, and unengaged contacts before each campaign
Segment Your Audience
Smaller, targeted segments (100-500) outperform mass blasts (1000+) every time
Test Before Sending
A/B test different templates with small groups before full campaign launch
Time It Right
Send when recipients are most likely to engage (check your historical data)
Exporting Reports
Export campaign data for further analysis:Choose Format
Select your preferred format:
- CSV — For spreadsheet analysis
- PDF — For presentations and records
- Excel — For advanced data manipulation
Campaign Post-Mortem Template
After each significant campaign, answer these questions:- What was the goal? (Awareness, conversions, engagement)
- Did we hit our targets? (Compare actual vs expected metrics)
- What worked well? (High-performing segments, templates, timing)
- What didn’t work? (Low engagement, high failures, negative feedback)
- What will we do differently? (Specific changes for next campaign)
Best Practices
Set realistic expectations
Set realistic expectations
A 5-15% response rate is excellent for promotional broadcasts. Don’t expect email-like open rates (40%+) from WhatsApp—but do expect higher engagement quality.
Monitor in real-time
Monitor in real-time
Watch delivery and block rates during the first 50-100 messages. If failures spike, pause and investigate before continuing.
Track long-term impact
Track long-term impact
Some responses come hours or days after the broadcast. Check metrics again 24-48 hours after sending for complete picture.
Learn from opt-outs
Learn from opt-outs
High opt-out rates signal content or frequency problems. Survey opt-outs when possible to understand why.