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Broadcast Reports provide detailed analytics on your bulk messaging campaigns, helping you measure effectiveness and optimize future campaigns.

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Campaign Metrics

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Delivery Metrics

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Engagement Metrics

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Viewing Broadcast Reports

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For Extension Broadcasts

  1. Go to Broadcasts in the Eazybe extension
  2. Click on a completed campaign
  3. View delivery status and engagement stats

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For WABA Broadcasts

  1. Go to Workspace → Broadcasts
  2. Select the campaign from the list
  3. View detailed analytics including:
    • Per-message delivery status
    • Response tracking
    • Cost analysis
    • Failure reasons

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Campaign Comparison

Compare campaigns to identify what works:
The Follow-up Series shows the highest response rate (22.3%) despite lower volume—targeted, warm outreach typically outperforms mass campaigns.

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Understanding Failures

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Common Delivery Failures

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Failure Rate Benchmarks

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WABA Broadcast Analytics

For WhatsApp Business API broadcasts, additional metrics are available:

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Cost Analysis

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Template Performance

Track which templates perform best:

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Optimization Tips

Clean Your Lists

Remove invalid numbers, opt-outs, and unengaged contacts before each campaign

Segment Your Audience

Smaller, targeted segments (100-500) outperform mass blasts (1000+) every time

Test Before Sending

A/B test different templates with small groups before full campaign launch

Time It Right

Send when recipients are most likely to engage (check your historical data)

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Exporting Reports

Export campaign data for further analysis:
1

Open Campaign

Navigate to the completed campaign report
2

Click Export

Click the Export button in the top right
3

Choose Format

Select your preferred format:
  • CSV — For spreadsheet analysis
  • PDF — For presentations and records
  • Excel — For advanced data manipulation
4

Download

The file downloads automatically to your computer

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Campaign Post-Mortem Template

After each significant campaign, answer these questions:
  1. What was the goal? (Awareness, conversions, engagement)
  2. Did we hit our targets? (Compare actual vs expected metrics)
  3. What worked well? (High-performing segments, templates, timing)
  4. What didn’t work? (Low engagement, high failures, negative feedback)
  5. What will we do differently? (Specific changes for next campaign)

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Best Practices

A 5-15% response rate is excellent for promotional broadcasts. Don’t expect email-like open rates (40%+) from WhatsApp—but do expect higher engagement quality.
Watch delivery and block rates during the first 50-100 messages. If failures spike, pause and investigate before continuing.
Some responses come hours or days after the broadcast. Check metrics again 24-48 hours after sending for complete picture.
High opt-out rates signal content or frequency problems. Survey opt-outs when possible to understand why.