Skip to main content
The Eazybe Analytics Dashboard provides comprehensive insights into your team’s WhatsApp communication, helping you track performance, identify trends, and optimize your messaging strategy.
Analytics Dashboard Overview

Accessing the Dashboard

1

Open Workspace

Click the Organization button in the Eazybe sidebar to open the workspace in a new tab
2

Login

Sign in with your admin credentials at workspace.eazybe.com
3

Navigate to Dashboard

Click Dashboard in the left sidebar to view team activity
4

View Analytics

Click Analytics tab for detailed message metrics

Dashboard Overview

The main dashboard shows real-time team status:
Team Dashboard
ColumnDescription
EmployeeTeam member name and email
Last ActivityWhen they were last active on WhatsApp Web
Last Chat SyncedMost recent chat sync timestamp
CRM IntegrationConnected CRM status (HubSpot, Salesforce, etc.)

Key Metrics

Message Analytics

The Analytics tab provides comprehensive messaging metrics:
Message Analytics
MetricDescriptionWhy It Matters
Sent MessagesTotal outbound messagesMeasures outreach volume
Received MessagesTotal inbound messagesIndicates customer engagement
Follow-up MessagesScheduled/recurring messagesTracks nurturing activity
Response Rate(Replies / Sent) × 100Measures message effectiveness

Conversation Metrics

MetricDescriptionWhy It Matters
1:1 ChatsIndividual conversations countDirect engagement tracking
Group ChatsGroup message activityTeam/broadcast reach
Active ConversationsChats with activity in periodCurrent workload indicator
Avg Response TimeTime to first replyService quality measure

Call Analytics

MetricDescriptionWhy It Matters
Total CallsVoice/video calls madeCommunication method mix
Avg Call DurationAverage call lengthConversation depth
Missed CallsUnanswered incoming callsAvailability gaps

Filtering Your Data

Filter analytics by:
FilterOptions
Date RangeToday, Last 7 days, Last 30 days, Last 90 days, Custom
Team MemberAll team, Individual employees
Conversation TypeAll, 1:1 only, Groups only
LabelsFilter by specific contact labels

Using Analytics for Growth

Identify Top Performers

Find team members with best response rates and learn from their approach

Spot Training Needs

Identify team members who may need additional coaching or support

Optimize Timing

Discover when your messages get the best response rates

Track Campaign Success

Measure the effectiveness of broadcast and follow-up campaigns

Setting Benchmarks

Establish targets based on your team’s baseline:
RoleDaily MessagesResponse TimeFollow-up Rate
SDR/BDR50+< 5 minutes> 95%
Account Executive30+< 15 minutes> 90%
Customer Support40+< 3 minutes> 98%
Account Manager25+< 30 minutes> 85%

Best Practices

Schedule a weekly analytics review to spot trends early and adjust strategy. Monday mornings work well for planning the week ahead.
Look at week-over-week and month-over-month trends rather than single data points. Outliers can be misleading.
Compare messaging metrics with sales/support outcomes to understand what actually drives results.
Make analytics visible to your team. Transparency drives accountability and improvement.
Recognize improvements and top performers. Positive reinforcement encourages continued excellence.

Quick Actions from Dashboard

ActionHow
View employee chatsClick employee name → Team Inbox
Check sync statusLook at “Last Chat Synced” column
Verify CRM connectionCheck integration status column
Export dataClick Export button (CSV/PDF)