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Utility templates are pre-approved messages used to send transactional information to customers who have opted in to receive notifications. These templates are designed for essential, non-promotional communication.

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When to Use Utility Templates

Utility templates are recommended for:

Order Updates

Order confirmations and shipment tracking updates

Appointment Reminders

Scheduled appointment notifications and reminders

Account Alerts

Account and subscription notifications

Opt-in Confirmations

Confirmation messages for customer opt-ins
  • Feedback surveys - Post-interaction feedback requests

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How to Create a Utility Template

1

Navigate to Templates

Go to the Templates section in your EazyBe dashboard.
2

Create New Template

Click on the Create Template button to start creating a new template.
3

Fill Template Details

Enter the following information:
  • Template Name - A descriptive name for your template
  • Category - Select Utility as the category
  • Language - Choose the language for your template
4

Compose Your Message

Build your template with these optional components:
  • Header (optional) - Text, image, video, or document
  • Body - Your main message text with placeholders like {{1}}, {{2}}
  • Footer (optional) - Additional information or disclaimer
5

Add Buttons (Optional)

Add up to two buttons:
  • Quick Replies - Predefined response options
  • Calls to Action - Links or phone number buttons
6

Submit for Approval

Submit your template for Meta approval. Approval typically takes from a few minutes up to 24 hours.

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Template Examples

Hi {{1}},

Your order #{{2}} has been confirmed!

Estimated delivery: {{3}}

Thank you for shopping with us.

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Best Practices

Avoid promotional or marketing language in utility templates. Meta may recategorize mixed-content templates to “Marketing” which has different pricing and restrictions.
  • Keep it concise - Use clear, direct messaging
  • Format placeholders correctly - Use sequential numbering ({{1}}, {{2}}, {{3}})
  • Respect character limits - Body text has a 1024 character limit
  • Be transactional - Focus on essential information only
Always test your templates with sample data before using them in production campaigns.

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Need Help?

If you have any questions or need further assistance, feel free to reach out to us at [email protected]. We’re happy to help!