Broadcast from HubSpot Lists

Setup Time: 30 minutes | Difficulty: Medium | HubSpot Plan: Starter+ (for lists)
Requires: WhatsApp Business API (WABA)

The Problem

You have segmented lists in HubSpot:

Leads from last month
Customers in specific region
Contacts who attended webinar

But no easy way to reach them on WhatsApp at scale.

The Solution

Send targeted WhatsApp campaigns directly from HubSpot lists.

Broadcast from HubSpot list — Broadcast to HubSpot list

Step-by-Step Setup

Part 1: Prepare Your HubSpot List

Create or Select List

Go to Contacts → Lists → Create list (or select existing)

Set List Criteria

Example: Re-engagement campaign

Last activity date is more than 30 days ago
AND Lifecycle stage is any of: Lead, MQL
AND Phone number is known
AND WhatsApp opt-in is Yes (if you track this)

Verify Phone Numbers

Check that contacts have valid phone numbers:

Include country code
E.164 format preferred (+919876543210)

Pro tip: Add filter Phone number contains + to catch formatted numbers

Note List Size

Check contact count. Keep in mind:

New WABA numbers have daily limits (start ~250/day)
Established numbers can send 1,000+ per day

Part 2: Create Approved Template

Design Campaign Template

In Eazybe, create template for your campaign:Example: Re-engagement

Hi {{1}}! 👋

It's been a while since we connected. We've added some exciting new features at {{2}} that I think you'd find valuable.

Would you be open to a quick 10-minute call to catch up?

Reply YES and I'll send over some times, or STOP to opt out.

Submit and Wait for Approval

Marketing templates take 24-48 hours for Meta review.

Part 3: Send Broadcast

Method 1: Direct from Eazybe
Method 2: HubSpot Workflow

Go to Broadcasting

In Eazybe, navigate to Broadcasting → New Campaign

Select HubSpot List

Choose Import from HubSpot → Select your list

Map Variables

Connect template variables to HubSpot properties:

Variable	HubSpot Property
First name
Company name

Schedule or Send

Send Now: Immediate delivery
Schedule: Pick date/time
Drip: Spread over hours/days (recommended for large lists)

Launch

Review count, preview sample message, click Send

Video Walkthrough

Campaign Analytics

Track performance in Eazybe:

Metric	Target	Notes
Delivered	> 95%	Failed = invalid numbers
Read	> 80%	WhatsApp has high open rates
Replied	> 15%	Depends on offer/message
Opted Out	< 2%	High = message not relevant

Best Practices

Start small

Test with 50-100 contacts first. Check delivery and response before scaling.

Segment thoughtfully

Generic blasts perform worse. The more targeted your list, the better results.

Time it right

Best times: 10am-12pm and 3pm-5pm local time. Avoid weekends for B2B.

Prepare for responses

Broadcasts generate replies. Have team ready to handle incoming messages.

Include opt-out

Always include “Reply STOP to opt out” for compliance.

Troubleshooting

Low delivery rate?

Invalid phone numbers in list
Numbers not on WhatsApp
WABA quality rating dropped
Daily limit reached

Can't import HubSpot list?

Check Eazybe-HubSpot connection
Verify you have list read permissions in HubSpot
Try reconnecting HubSpot integration

Variables showing blank?

Some contacts missing the property. Either:

Clean list to only include contacts with required properties
Use default/fallback values in template

What’s Next?

Workflow Automation

Automate individual follow-ups

Team Performance

Track campaign response handling

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Broadcast from HubSpot Lists

The Problem

The Solution