Analytics Overview

Use Broadcasts to review campaign performance, compare templates or sender numbers, and export the results you need. The Broadcast, Template, and Number controls determine how the table groups your results.

Broadcasts page with the grouping controls and sender selector highlighted in violet

These screenshots were captured from a local workspace for this guide. The campaign names, dates, and totals belong to that workspace; your report will show your own data.

Before You Start

Open Broadcasts in your workspace. You need a WhatsApp Business number available in the workspace to review its campaigns. If you see Connect to WABA, connect a WhatsApp Business number first. Filters, grouping, sorting, and exports help you review existing activity. They do not send a new message or change a contact’s preferences. To start a campaign, select New broadcast and follow Create a Broadcast.

Choose Your View

View	What each row represents	Available filters
Broadcast	An individual campaign; select its name to open its analytics	Sender number, templates, template category, and campaign Status
Template	A template with its broadcast count, message totals, and cost	Sender number and templates, including selection by category
Number	A sender number with its broadcast count, message totals, and cost	One or more numbers and a date range

Understand the Columns

Column	What it means
Broadcast	Campaign name. Its template and category appear underneath; select the name with ↗ to open the campaign.
Template	Template name, with its category underneath. This view combines activity for that template.
Number	Sender name, with the phone number underneath. This view combines activity for that sender.
Broadcasts	Number of campaigns included in a template or number summary.
Total	Total message/recipient records reported for the row.
Sent	Messages whose reported delivery status is Sent.
Delivered	Messages whose reported delivery status is Delivered.
Read	Messages whose reported delivery status is Read.
Failed	Messages reported as failed. Open the campaign to review available reasons.
Cost	Recorded cost for the row, shown using the workspace currency setting.
Date	Latest available campaign activity date, or the sent date when a later activity date is unavailable. — means no valid date is available.
Status	Campaign state, such as Completed, In-Progress, or Failed.

Date and Status are available in Broadcast view. Broadcasts is available in Template and Number views. Use Columns to show a field that is hidden.

A campaign’s status and its recipients’ delivery statuses answer different questions. For example, a Completed campaign can still have failed recipients. Use Failed inside that campaign for the reasons. Summary totals can include the same contact across different campaigns; they are not a count of unique people across your workspace.

Date-range controls appear only in Number view. Although Status also remains visible in Template view, use Broadcast view to filter individual campaigns by status.

Build Your Report

Filter Broadcasts and Templates: choose a sender, select templates or a category, and narrow campaigns by status.
Compare Numbers by Date: choose sender numbers and use a preset or custom date range.
Customize and Export Reports: choose columns, sort rows, and download a CSV.

Refresh or Start Over

Control	What it does
Refresh	Requests updated results using your current selections. Wait for loading to finish before reading or exporting the totals.
Reset filters in Broadcast or Template	Clears template, category, and status restrictions, keeps the current sender, and refreshes the report.
Reset filters in Number	Selects all listed numbers, clears the date range and any retained template/status restrictions, and refreshes the report.
Remove date filter	Clears only the date restriction and keeps the chosen numbers.

Column choices stay as you set them when you reset filters. Switching between Broadcast, Template, and Number clears the selected sort order. Your number/date choices and sender/template choices are separate; a number date range does not filter the campaign or template view.

Open an Individual Campaign

In Broadcast view, select the campaign name with the ↗ icon to open its detailed analytics. Use View Broadcast Analytics for the recipient-level report.

Select Refresh to request the latest data. If a loading error says your last successful data is still shown, the visible totals may be out of date; use Retry in the error message or Refresh once the connection is available.

Getting Started

Team Inbox

Message Templates

Broadcasts

Revenue Inbox

WhatsApp Business API

Productivity Tools

Analytics & Reports

Billing & Payment

Account & Settings

Troubleshooting

FAQ

Analytics Overview

Before You Start

Choose Your View

Understand the Columns

Build Your Report

Refresh or Start Over

Open an Individual Campaign

​Before You Start

​Choose Your View

​Understand the Columns

​Build Your Report

​Refresh or Start Over

​Open an Individual Campaign

Before You Start

Choose Your View

Understand the Columns

Build Your Report

Refresh or Start Over

Open an Individual Campaign