Broadcast Rate List (1st Jan 2026)

Overview

The Broadcast Rate List outlines the current per-message pricing for WhatsApp broadcast communications across all supported regions. This reference helps teams accurately forecast messaging costs and maintain compliance with Meta’s billing structure.

Rates are effective from January 1st, 2026. Pricing varies by message type (Marketing vs Utility) and destination country.

Pricing Categories

Marketing Messages

Promotional content, offers, announcements, and non-transactional communications. Higher per-message cost.

Utility Messages

Transactional updates like order confirmations, shipping notifications, and account alerts. Lower per-message cost.

INR Rate List

Rates shown in Indian Rupees (INR) per message. 144 countries supported.

ID	Country	ISO	Code	Marketing (INR)	Utility (INR)
1	Afghanistan	AF	93	5.90304	1.26610
2	Albania	AL	355	6.92967	2.84438
3	Algeria	DZ	213	1.81467	0.49192
4	Angola	AO	244	1.81467	0.49192
5	Argentina	AR	54	4.98223	2.74098
6	Armenia	AM	374	6.92967	2.84438
7	Australia	AU	61	5.90304	1.26610
8	Austria	AT	43	4.77158	2.41802
9	Azerbaijan	AZ	994	6.92967	2.84438
10	Bahrain	BH	973	2.74923	1.26577
11	Bangladesh	BD	880	5.90304	1.26610
12	Belarus	BY	375	6.92967	2.84438
13	Belgium	BE	32	4.77158	2.41802
14	Benin	BJ	229	1.81467	0.49192
15	Bolivia	BO	591	5.96277	0.91058
16	Botswana	BW	267	1.81467	0.49192
17	Brazil	BR	55	5.03979	0.64493
18	Bulgaria	BG	359	6.92967	2.84438
19	Burkina Faso	BF	226	1.81467	0.49192
20	Burundi	BI	257	1.81467	0.49192
21	Cambodia	KH	855	5.90304	1.26610
22	Cameroon	CM	237	1.81467	0.49192
23	Canada	CA	1	2.01443	0.32230
24	Chad	TD	235	1.81467	0.49192
25	Chile	CL	56	7.16485	1.61194
26	China	CN	86	5.90304	1.26610
27	Colombia	CO	57	1.00771	0.01617
28	Costa Rica	CR	506	5.96277	0.91058
29	Croatia	HR	385	6.92967	2.84438
30	Czech Republic	CZ	420	6.92967	2.84438
31	DR Congo	CD	243	1.81467	0.49192
32	Denmark	DK	45	4.77158	2.41802
33	Dominican Republic	DO	1809	5.96277	0.91058
34	Ecuador	EC	593	5.96277	0.91058
35	Egypt	EG	20	5.190966	0.41932
36	El Salvador	SV	503	5.96277	0.91058
37	Eritrea	ER	291	1.81467	0.49192
38	Ethiopia	ET	251	1.81467	0.49192
39	Finland	FI	358	4.77158	2.41802
40	France	FR	33	6.928944	2.41934
41	Gabon	GA	241	1.81467	0.49192
42	Gambia	GM	220	1.81467	0.49192
43	Georgia	GE	995	6.92967	2.84438
44	Germany	DE	49	11.00803	4.43542
45	Ghana	GH	233	1.81467	0.49192
46	Greece	GR	30	6.92967	2.84438
47	Guatemala	GT	502	5.96277	0.91058
48	Guinea-Bissau	GW	245	1.81467	0.49192
49	Haiti	HT	509	5.96277	0.91058
50	Honduras	HN	504	5.96277	0.91058
51	Hong Kong	HK	852	5.90304	1.26610
52	Hungary	HU	36	6.92967	2.84438
53	India	IN	91	0.949366	0.12650
54	Indonesia	ID	62	3.31221	1.61183
55	Iraq	IQ	964	2.74923	1.26577
56	Ireland	IE	353	4.77158	2.41802
57	Israel	IL	972	2.84581	0.42735
58	Italy	IT	39	5.56754	2.41714
59	Ivory Coast	CI	225	1.81467	0.49192
60	Jamaica	JM	1876	5.96277	0.91058
61	Japan	JP	81	5.90304	1.26610
62	Jordan	JO	962	2.74923	1.26577
63	Kenya	KE	254	1.81467	0.49192
64	Kuwait	KW	965	2.74923	1.26577
65	Laos	LA	856	5.90304	1.26610
66	Latvia	LV	371	6.92967	2.84438
67	Lebanon	LB	961	2.74923	1.26577
68	Lesotho	LS	266	1.81467	0.49192
69	Liberia	LR	231	1.81467	0.49192
70	Libya	LY	218	1.81467	0.49192
71	Lithuania	LT	370	6.92967	2.84438
72	Macedonia	MK	389	6.92967	2.84438
73	Madagascar	MG	261	1.81467	0.49192
74	Malawi	MW	265	1.81467	0.49192
75	Malaysia	MY	60	6.93498	1.12882
76	Mali	ML	223	1.81467	0.49192
77	Mauritania	MR	222	1.81467	0.49192
78	Mexico	MX	52	3.51318	0.80575
79	Moldova	MD	373	6.92967	2.84438
80	Mongolia	MN	976	5.90304	1.26610
81	Morocco	MA	212	1.81467	0.49192
82	Mozambique	MZ	258	1.81467	0.49192
83	Namibia	NA	264	1.81467	0.49192
84	Nepal	NP	977	5.90304	1.26610
85	Netherlands	NL	31	12.87858	4.03216
86	New Zealand	NZ	64	5.90304	1.26610
87	Nicaragua	NI	505	5.96277	0.91058
88	Niger	NE	227	1.81467	0.49192
89	Nigeria	NG	234	4.16361	0.54065
90	Norway	NO	47	4.77158	2.41802
91	Oman	OM	968	2.74923	1.26577
92	Other	XX	—	4.86728	0.62051
93	Pakistan	PK	92	3.81513	0.43560
94	Panama	PA	507	5.96277	0.91058
95	Papua New Guinea	PG	675	5.90304	1.26610
96	Paraguay	PY	595	5.96277	0.91058
97	Peru	PE	51	5.66987	1.61282
98	Philippines	PH	63	5.90304	1.26610
99	Poland	PL	48	6.92967	2.84438
100	Portugal	PT	351	4.77158	2.41802
101	Puerto Rico	PR	1787	5.96277	0.91058
102	Qatar	QA	974	2.74923	1.26577
103	Republic of the Congo	CG	242	1.81467	0.49192
104	Romania	RO	40	6.92967	2.84438
105	Russia	RU	7	6.46437	3.22421
106	Rwanda	RW	250	1.81467	0.49192
107	Saudi Arabia	SA	966	3.66212	0.92620
108	Senegal	SN	221	1.81467	0.49192
109	Serbia	RS	381	6.92967	2.84438
110	Sierra Leone	SL	232	1.81467	0.49192
111	Singapore	SG	65	5.90304	1.26610
112	Slovakia	SK	421	6.92967	2.84438
113	Slovenia	SI	386	6.92967	2.84438
114	Somalia	SO	252	1.81467	0.49192
115	South Africa	ZA	27	3.06031	0.61369
116	South Sudan	SS	211	1.81467	0.49192
117	Spain	ES	34	4.95484	1.61128
118	Sri Lanka	LK	94	5.90304	1.26610
119	Sudan	SD	249	1.81467	0.49192
120	Swaziland	SZ	268	1.81467	0.49192
121	Sweden	SE	46	4.77158	2.41802
122	Switzerland	CH	41	4.77158	2.41802
123	Taiwan	TW	886	5.90304	1.26610
124	Tajikistan	TJ	992	5.90304	1.26610
125	Tanzania	TZ	255	1.81467	0.49192
126	Thailand	TH	66	5.90304	1.26610
127	Togo	TG	228	1.81467	0.49192
128	Tunisia	TN	216	1.81467	0.49192
129	Turkey	TR	90	0.87879	0.42724
130	Turkmenistan	TM	993	5.90304	1.26610
131	Uganda	UG	256	1.81467	0.49192
132	Ukraine	UA	380	6.92967	2.84438
133	United Arab Emirates	AE	971	3.09804	1.26599
134	United Kingdom	GB	44	4.26217	1.77342
135	United States	US	1	2.01443	0.32230
136	Uruguay	UY	598	5.96277	0.91058
137	Uzbekistan	UZ	998	5.90304	1.26610
138	Venezuela	VE	58	5.96277	0.91058
139	Vietnam	VN	84	5.90304	1.26610
140	Yemen	YE	967	2.74923	1.26577
141	Zambia	ZM	260	1.81467	0.49192

USD Rate List

Rates shown in US Dollars (USD) per message. 244 countries/territories supported.

ID	Country	ISO	Code	Marketing (USD)	Utility (USD)
1	Afghanistan	AF	93	0.080522	0.01727
2	Albania	AL	355	0.0946	0.03883
3	Algeria	DZ	213	0.02475	0.00671
4	American Samoa	AS	1 684	0.066444	0.00847
5	Andorra	AD	376	0.066444	0.00847
6	Angola	AO	244	0.02475	0.00671
7	Anguilla	AI	1 264	0.066444	0.00847
8	Antarctica	AQ	672	0.066444	0.00847
9	Antigua and Barbuda	AG	1 268	0.066444	0.00847
10	Argentina	AR	54	0.067978	0.0374
11	Armenia	AM	374	0.0946	0.03883
12	Aruba	AW	297	0.066444	0.00847
13	Australia	AU	61	0.080522	0.01727
14	Austria	AT	43	0.065122	0.033
15	Azerbaijan	AZ	994	0.0946	0.03883
16	Bahamas	BS	1 242	0.066444	0.00847
17	Bahrain	BH	973	0.037506	0.01727
18	Bangladesh	BD	880	0.080522	0.01727
19	Barbados	BB	1 246	0.066444	0.00847
20	Belarus	BY	375	0.0946	0.03883
21	Belgium	BE	32	0.065122	0.033
22	Belize	BZ	501	0.066444	0.00847
23	Benin	BJ	229	0.02475	0.00671
24	Bermuda	BM	1 441	0.066444	0.00847
25	Bhutan	BT	975	0.066444	0.00847
26	Bolivia	BO	591	0.0814	0.01243
27	Bosnia and Herzegovina	BA	387	0.066444	0.00847
28	Botswana	BW	267	0.02475	0.00671
29	Brazil	BR	55	0.06875	0.0088
30	British Indian Ocean Territory	IO	246	0.066444	0.00847
31	British Virgin Islands	VG	1 284	0.066444	0.00847
32	Brunei	BN	673	0.066444	0.00847
33	Bulgaria	BG	359	0.0946	0.03883
34	Burkina Faso	BF	226	0.02475	0.00671
35	Burundi	BI	257	0.02475	0.00671
36	Cambodia	KH	855	0.080522	0.01727
37	Cameroon	CM	237	0.02475	0.00671
38	Canada	CA	1	0.0275	0.0044
39	Cape Verde	CV	238	0.066444	0.00847
40	Cayman Islands	KY	1 345	0.066444	0.00847
41	Central African Republic	CF	236	0.066444	0.00847
42	Chad	TD	235	0.02475	0.00671
43	Chile	CL	56	0.097794	0.022
44	China	CN	86	0.080522	0.01727
45	Christmas Island	CX	61	0.066444	0.00847
46	Cocos Islands	CC	61	0.066444	0.00847
47	Colombia	CO	57	0.01375	0.00022
48	Comoros	KM	269	0.066444	0.00847
49	Cook Islands	CK	682	0.066444	0.00847
50	Costa Rica	CR	506	0.0814	0.01243
51	Croatia	HR	385	0.0946	0.03883
52	Cuba	CU	53	0.066444	0.00847
53	Curacao	CW	599	0.066444	0.00847
54	Cyprus	CY	357	0.066444	0.00847
55	Czech Republic	CZ	420	0.0946	0.03883
56	DR Congo	CD	243	0.02475	0.00847
57	Denmark	DK	45	0.065122	0.033
58	Djibouti	DJ	253	0.066444	0.00847
59	Dominica	DM	1 767	0.066444	0.00847
60	Dominican Republic	DO	1 809	0.0814	0.01243
61	East Timor	TL	670	0.066444	0.00847
62	Ecuador	EC	593	0.0814	0.01243
63	Egypt	EG	20	0.0708168	0.00572
64	El Salvador	SV	503	0.0814	0.01243
65	Equatorial Guinea	GQ	240	0.066444	0.00847
66	Eritrea	ER	291	0.02475	0.00671
67	Estonia	EE	372	0.066444	0.00847
68	Ethiopia	ET	251	0.02475	0.00671
69	Falkland Islands	FK	500	0.066444	0.00847
70	Faroe Islands	FO	298	0.066444	0.00847
71	Fiji	FJ	679	0.066444	0.00847
72	Finland	FI	358	0.065122	0.033
73	France	FR	33	0.0945132	0.033
74	French Polynesia	PF	689	0.066444	0.00847
75	Gabon	GA	241	0.02475	0.00671
76	Gambia	GM	220	0.02475	0.00671
77	Georgia	GE	995	0.0946	0.03883
78	Germany	DE	49	0.15015	0.0605
79	Ghana	GH	233	0.02475	0.00671
80	Gibraltar	GI	350	0.066444	0.00847
81	Greece	GR	30	0.0946	0.03883
82	Greenland	GL	299	0.066444	0.00847
83	Grenada	GD	1 473	0.066444	0.00847
84	Guam	GU	1 671	0.066444	0.00847
85	Guatemala	GT	502	0.0814	0.01243
86	Guernsey	GG	44 1481	0.066444	0.00847
87	Guinea	GN	224	0.066444	0.00847
88	Guinea-Bissau	GW	245	0.02475	0.00671
89	Guyana	GY	592	0.066444	0.00847
90	Haiti	HT	509	0.0814	0.01243
91	Honduras	HN	504	0.0814	0.01243
92	Hong Kong	HK	852	0.080522	0.01727
93	Hungary	HU	36	0.0946	0.03883
94	Iceland	IS	354	0.066444	0.00847
95	India	IN	91	0.0129492	0.00154
96	Indonesia	ID	62	0.045206	0.022
97	Iran	IR	98	0.066444	0.00847
98	Iraq	IQ	964	0.037506	0.01727
99	Ireland	IE	353	0.065122	0.033
100	Isle of Man	IM	44 1624	0.066444	0.00847
101	Israel	IL	972	0.038828	0.00583
102	Italy	IT	39	0.076006	0.033
103	Ivory Coast	CI	225	0.02475	0.00671
104	Jamaica	JM	1 876	0.0814	0.01243
105	Japan	JP	81	0.080522	0.01727
106	Jersey	JE	44 1534	0.066444	0.00847
107	Jordan	JO	962	0.037506	0.01727
108	Kazakhstan	KZ	7	0.088222	0.044
109	Kenya	KE	254	0.02475	0.00671
110	Kiribati	KI	686	0.066444	0.00847
111	Kosovo	XK	383	0.066444	0.00847
112	Kuwait	KW	965	0.037506	0.01727
113	Kyrgyzstan	KG	996	0.066444	0.00847
114	Laos	LA	856	0.080522	0.01727
115	Latvia	LV	371	0.0946	0.03883
116	Lebanon	LB	961	0.037506	0.01727
117	Lesotho	LS	266	0.02475	0.00671
118	Liberia	LR	231	0.02475	0.00671
119	Libya	LY	218	0.02475	0.00671
120	Liechtenstein	LI	423	0.066444	0.00847
121	Lithuania	LT	370	0.0946	0.03883
122	Luxembourg	LU	352	0.066444	0.00847
123	Macau	MO	853	0.066444	0.00847
124	Macedonia	MK	389	0.0946	0.03883
125	Madagascar	MG	261	0.02475	0.00671
126	Malawi	MW	265	0.02475	0.00671
127	Malaysia	MY	60	0.0946	0.0154
128	Maldives	MV	960	0.066444	0.00847
129	Mali	ML	223	0.02475	0.00671
130	Malta	MT	356	0.066444	0.00847
131	Marshall Islands	MH	692	0.066444	0.00847
132	Mauritania	MR	222	0.02475	0.00671
133	Mauritius	MU	230	0.066444	0.00847
134	Mayotte	YT	262	0.066444	0.00847
135	Mexico	MX	52	0.047956	0.011
136	Micronesia	FM	691	0.066444	0.00847
137	Moldova	MD	373	0.0946	0.03883
138	Monaco	MC	377	0.066444	0.00847
139	Mongolia	MN	976	0.080522	0.01727
140	Montenegro	ME	382	0.066444	0.00847
141	Montserrat	MS	1 664	0.066444	0.00847
142	Morocco	MA	212	0.02475	0.00671
143	Mozambique	MZ	258	0.02475	0.00671
144	Myanmar	MM	95	0.066444	0.00847
145	Namibia	NA	264	0.02475	0.00671
146	Nauru	NR	674	0.066444	0.00847
147	Nepal	NP	977	0.080522	0.01727
148	Netherlands	NL	31	0.175672	0.055
149	Netherlands Antilles	AN	599	0.066444	0.00847
150	New Caledonia	NC	687	0.066444	0.00847
151	New Zealand	NZ	64	0.080522	0.01727
152	Nicaragua	NI	505	0.0814	0.01243
153	Niger	NE	227	0.02475	0.00671
154	Nigeria	NG	234	0.056756	0.00737
155	Niue	NU	683	0.066444	0.00847
156	North Korea	KP	850	0.066444	0.00847
157	Northern Mariana Islands	MP	1 670	0.066444	0.00847
158	Norway	NO	47	0.065122	0.033
159	Oman	OM	968	0.037506	0.01727
160	Other	XX	—	0.066444	0.00847
161	Pakistan	PK	92	0.052028	0.00594
162	Palau	PW	680	0.066444	0.00847
163	Palestine	PS	970	0.066444	0.00847
164	Panama	PA	507	0.0814	0.01243
165	Papua New Guinea	PG	675	0.080522	0.01727
166	Paraguay	PY	595	0.0814	0.01243
167	Peru	PE	51	0.077328	0.022
168	Philippines	PH	63	0.080522	0.01727
169	Pitcairn	PN	64	0.066444	0.00847
170	Poland	PL	48	0.0946	0.03883
171	Portugal	PT	351	0.065122	0.033
172	Puerto Rico	PR	1 787	0.0814	0.01243
173	Qatar	QA	974	0.037506	0.01727
174	Republic of the Congo	CG	242	0.02475	0.00671
175	Reunion	RE	262	0.066444	0.00847
176	Romania	RO	40	0.0946	0.03883
177	Russia	RU	7	0.088222	0.044
178	Rwanda	RW	250	0.02475	0.00671
179	Saint Barthelemy	BL	590	0.066444	0.00847
180	Saint Helena	SH	290	0.066444	0.00847
181	Saint Kitts and Nevis	KN	1 869	0.066444	0.00847
182	Saint Lucia	LC	1 758	0.066444	0.00847
183	Saint Martin	MF	590	0.066444	0.00847
184	Saint Pierre and Miquelon	PM	508	0.066444	0.00847
185	Saint Vincent and the Grenadines	VC	1 784	0.066444	0.00847
186	Samoa	WS	685	0.066444	0.00847
187	San Marino	SM	378	0.066444	0.00847
188	Sao Tome and Principe	ST	239	0.066444	0.00847
189	Saudi Arabia	SA	966	0.05005	0.01265
190	Senegal	SN	221	0.02475	0.00671
191	Serbia	RS	381	0.0946	0.03883
192	Seychelles	SC	248	0.066444	0.00847
193	Sierra Leone	SL	232	0.02475	0.00671
194	Singapore	SG	65	0.080522	0.01727
195	Sint Maarten	SX	1 721	0.066444	0.00847
196	Slovakia	SK	421	0.0946	0.03883
197	Slovenia	SI	386	0.0946	0.03883
198	Solomon Islands	SB	677	0.066444	0.00847
199	Somalia	SO	252	0.02475	0.00671
200	South Africa	ZA	27	0.041694	0.00836
201	South Korea	KR	82	0.066444	0.00847
202	South Sudan	SS	211	0.02475	0.00671
203	Spain	ES	34	0.06765	0.022
204	Sri Lanka	LK	94	0.080522	0.01727
205	Sudan	SD	249	0.02475	0.00671
206	Suriname	SR	597	0.066444	0.00847
207	Svalbard and Jan Mayen	SJ	47	0.066444	0.00847
208	Swaziland	SZ	268	0.02475	0.00671
209	Sweden	SE	46	0.065122	0.033
210	Switzerland	CH	41	0.065122	0.033
211	Syria	SY	963	0.066444	0.00847
212	Taiwan	TW	886	0.080522	0.01727
213	Tajikistan	TJ	992	0.080522	0.01727
214	Tanzania	TZ	255	0.02475	0.00671
215	Thailand	TH	66	0.080522	0.01727
216	Togo	TG	228	0.02475	0.00671
217	Tokelau	TK	690	0.066444	0.00847
218	Tonga	TO	676	0.066444	0.00847
219	Trinidad and Tobago	TT	1 868	0.066444	0.00847
220	Tunisia	TN	216	0.02475	0.00671
221	Turkey	TR	90	0.011994	0.00583
222	Turkmenistan	TM	993	0.080522	0.01727
223	Turks and Caicos Islands	TC	1 649	0.066444	0.00847
224	Tuvalu	TV	688	0.066444	0.00847
225	U.S. Virgin Islands	VI	1 340	0.066444	0.00847
226	Uganda	UG	256	0.02475	0.00671
227	Ukraine	UA	380	0.0946	0.03883
228	United Arab Emirates	AE	971	0.042244	0.01727
229	United Kingdom	GB	44	0.058194	0.0242
230	United States	US	1	0.0275	0.0044
231	Uruguay	UY	598	0.0814	0.01243
232	Uzbekistan	UZ	998	0.080522	0.01727
233	Vanuatu	VU	678	0.066444	0.00847
234	Vatican	VA	379	0.066444	0.00847
235	Venezuela	VE	58	0.0814	0.01243
236	Vietnam	VN	84	0.080522	0.01727
237	Wallis and Futuna	WF	681	0.066444	0.00847
238	Western Sahara	EH	212	0.066444	0.00847
239	Yemen	YE	967	0.037506	0.01727
240	Zambia	ZM	260	0.02475	0.00671
241	Zimbabwe	ZW	263	0.066444	0.00847

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Broadcast Rate List (1st Jan 2026)

Overview

Pricing Categories

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INR Rate List

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Need Data in Another Format?

Getting Started

Revenue Inbox

WhatsApp Business API

Productivity Tools

Analytics & Reports

Account & Settings

Troubleshooting

FAQ

​Overview

​Pricing Categories

Marketing Messages

Utility Messages

​INR Rate List

​USD Rate List

​Export Options

Need Data in Another Format?

Overview

Pricing Categories

INR Rate List

USD Rate List

Export Options