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Create Template

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Create a Template

1

Navigate to Templates

Go to Workspace → WABA → Templates → Create Template
2

Choose Category

Select the appropriate category:
  • Marketing – Promotions, offers, announcements
  • Utility – Order updates, reminders, alerts
  • Authentication – OTPs, verification codes
Choose carefully! Category affects pricing and approval criteria.
3

Name Your Template

Use lowercase letters, numbers, and underscores only:
  • ✅ order_confirmation
  • ✅ summer_sale_2026
  • ❌ Order Confirmation
  • ❌ summer-sale
4

Select Language

Choose the primary language. You can add translations later.
5

Add Header (Optional)

Choose header type:
  • None – No header
  • Text – Short headline (up to 60 characters)
  • Image – JPG or PNG (max 5MB)
  • Video – MP4 (max 16MB)
  • Document – PDF (max 100MB)
6

Write Body

Enter your main message. Use {{1}}, {{2}}, etc. for variables:
Hi {{1}}! 👋

Your order #{{2}} is on its way! 🚚

Estimated delivery: {{3}}

Track your package: {{4}}
Emojis are allowed and can increase engagement!
7

Add Footer (Optional)

Small text at the bottom (max 60 characters):
  • “Reply STOP to unsubscribe”
  • “Powered by Eazybe”
8

Add Buttons (Optional)

Up to 3 buttons:Quick Reply – Predefined responses
  • “Yes, I’m interested”
  • “No thanks”
Call to Action
  • Visit Website (URL)
  • Call Phone Number
9

Submit for Approval

Click Submit to send template to Meta for review.

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Template Examples

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Marketing Template

🎉 Flash Sale Alert! 🎉

Hi {{1}}, our biggest sale of the year is HERE!

Get up to 50% OFF on all products for the next 48 hours only.

Use code: FLASH50 at checkout

Shop now 👇
Buttons:

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Utility Template (Order Update)

Hi {{1}},

Great news! Your order #{{2}} has been shipped. 📦

Courier: {{3}}
Tracking ID: {{4}}
Expected delivery: {{5}}

Track your order using the button below.
Buttons:
  • [Track Order] →

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Authentication Template

Your verification code is: {{1}}

This code expires in 10 minutes. Do not share it with anyone.

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Variable Best Practices

Do ✅Don’t ❌
Use sequential numbering: {{1}}, {{2}}, {{3}}Skip numbers: {{1}}, {{3}}
Provide sample values when submittingLeave samples blank
Use variables for dynamic contentHardcode content that changes
Test with real data before sendingSend without testing

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After Submission

Your template enters Pending status. Meta reviews within 24-48 hours.

Approved ✅

Template is ready to use in broadcasts

Rejected ❌

Review rejection reason, edit template, and resubmit

Learn About Approval

Understand what Meta looks for when reviewing templates