Creating Templates

Create a Template

From Workspace
From Extension

Navigate to Templates

Go to Workspace → WABA → Templates → Create Template

Choose Category

Select the appropriate category:

Marketing – Promotions, offers, announcements
Utility – Order updates, reminders, alerts
Authentication – OTPs, verification codes

Choose carefully! Category affects pricing and approval criteria.

Name Your Template

Use lowercase letters, numbers, and underscores only:

✅ order_confirmation
✅ summer_sale_2026
❌ Order Confirmation
❌ summer-sale

Select Language

Choose the primary language. You can add translations later.

Add Header (Optional)

Choose header type:

None – No header
Text – Short headline (up to 60 characters)
Image – JPG or PNG (max 5MB)
Video – MP4 (max 16MB)
Document – PDF (max 100MB)

Write Body

Enter your main message. Use {{1}}, {{2}}, etc. for variables:

Hi {{1}}! 👋

Your order #{{2}} is on its way! 🚚

Estimated delivery: {{3}}

Track your package: {{4}}

Emojis are allowed and can increase engagement!

Add Footer (Optional)

Small text at the bottom (max 60 characters):

“Reply STOP to unsubscribe”
“Powered by Eazybe”

Add Buttons (Optional)

Up to 3 buttons:Quick Reply – Predefined responses

“Yes, I’m interested”
“No thanks”

Call to Action

Visit Website (URL)
Call Phone Number

Submit for Approval

Click Submit to send template to Meta for review.

Template Examples

Marketing Template

🎉 Flash Sale Alert! 🎉

Hi {{1}}, our biggest sale of the year is HERE!

Get up to 50% OFF on all products for the next 48 hours only.

Use code: FLASH50 at checkout

Shop now 👇

Buttons:

[Visit Website] → https://yourstore.com/sale

Utility Template (Order Update)

Hi {{1}},

Great news! Your order #{{2}} has been shipped. 📦

Courier: {{3}}
Tracking ID: {{4}}
Expected delivery: {{5}}

Track your order using the button below.

Buttons:

[Track Order] →

Authentication Template

Your verification code is: {{1}}

This code expires in 10 minutes. Do not share it with anyone.

Variable Best Practices

Do ✅	Don’t ❌
Use sequential numbering: `{{1}}`, `{{2}}`, `{{3}}`	Skip numbers: `{{1}}`, `{{3}}`
Provide sample values when submitting	Leave samples blank
Use variables for dynamic content	Hardcode content that changes
Test with real data before sending	Send without testing

After Submission

Your template enters Pending status. Meta reviews within 24-48 hours.

Approved ✅

Template is ready to use in broadcasts

Rejected ❌

Review rejection reason, edit template, and resubmit

Learn About Approval

Understand what Meta looks for when reviewing templates

​Create a Template

​Template Examples

​Marketing Template

​Utility Template (Order Update)

​Authentication Template

​Variable Best Practices

​After Submission

Approved ✅

Rejected ❌

Learn About Approval

Create a Template

Template Examples

Marketing Template

Utility Template (Order Update)

Authentication Template

Variable Best Practices

After Submission