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Pricing Overview

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How Pricing Works

WhatsApp API messages are charged per message delivered based on:
  • Message category (Marketing, Utility, Authentication)
  • Recipient’s country (based on phone number country code)
Starter Credits: Every new business connecting WABA receives ₹100 or $1 free credits to get started!

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Message Categories

Marketing

Promotional messages
  • Product announcements
  • Offers & discounts
  • Re-engagement campaigns
💰 Highest cost

Utility

Transactional updates
  • Order confirmations
  • Shipping updates
  • Appointment reminders
💰 Medium cost✅ FREE within 24-hour window

Authentication

Verification codes
  • OTPs
  • Login verification
  • Account recovery
💰 Lower cost

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India Pricing (INR)

Most Eazybe customers are in India. Here are the current rates:
Message TypeRate per Message
Marketing₹1.09
Utility₹0.145
Authentication₹0.145
Service (customer-initiated, within 24hr)FREE
Example Cost Calculation:
  • 2,000 Marketing messages × ₹1.09 = ₹2,180
  • 1,500 Utility messages (outside window) × ₹0.145 = ₹217.50
  • 800 Authentication messages × ₹0.145 = ₹116
Total: ₹2,513.50/month

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International Pricing (USD)

CountryMarketingUtilityAuthentication
🇮🇳 India$0.0129$0.0017$0.0017
🇺🇸 United States$0.0275$0.0044$0.0044
🇬🇧 United Kingdom$0.0582$0.0242$0.0140
🇧🇷 Brazil$0.0688$0.0088$0.0048
🇩🇪 Germany$0.1502$0.0605$0.0605
🇮🇩 Indonesia$0.0452$0.0220$0.0220
🇲🇽 Mexico$0.0480$0.0110$0.0070
🇳🇬 Nigeria$0.0568$0.0074$0.0074
🇿🇦 South Africa$0.0417$0.0084$0.0084
🇦🇪 UAE$0.0422$0.0173$0.0173
🇸🇦 Saudi Arabia$0.0501$0.0127$0.0127
🇹🇷 Turkey$0.0120$0.0058$0.0040
🇪🇬 Egypt$0.0708$0.0057$0.0057
🇵🇰 Pakistan$0.0520$0.0059$0.0059

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Regional Pricing

CountryMarketingUtility
India$0.0129$0.0017
Indonesia$0.0452$0.0220
Malaysia$0.0946$0.0154
Philippines$0.0805$0.0173
Thailand$0.0805$0.0173
Vietnam$0.0805$0.0173
Singapore$0.0946$0.0154
Japan$0.1087$0.0440
CountryMarketingUtility
Germany$0.1502$0.0605
France$0.0945$0.0330
United Kingdom$0.0582$0.0242
Italy$0.0760$0.0330
Spain$0.0677$0.0220
Netherlands$0.1757$0.0550
Poland$0.0518$0.0220
CountryMarketingUtility
UAE$0.0422$0.0173
Saudi Arabia$0.0501$0.0127
Israel$0.0388$0.0058
Qatar$0.0375$0.0173
Kuwait$0.0375$0.0173
Bahrain$0.0375$0.0173
CountryMarketingUtility
United States$0.0275$0.0044
Canada$0.0275$0.0044
Mexico$0.0480$0.0110
Brazil$0.0688$0.0088
Argentina$0.0680$0.0374
Colombia$0.0138$0.0002
Chile$0.0978$0.0220
CountryMarketingUtility
Nigeria$0.0568$0.0074
South Africa$0.0417$0.0084
Egypt$0.0708$0.0057
Kenya$0.0248$0.0067
Ghana$0.0248$0.0067
Morocco$0.0708$0.0057

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Free Messages

Not all messages cost money! These are FREE:
ScenarioCost
Customer messages you firstFree
You reply within 24 hours (any message type)Free
Utility template within active service windowFree
24-Hour Service Window: When a customer messages you, a 24-hour window opens. During this time, all your replies (including utility templates) are free. The window resets with each new customer message.

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Cost Optimization Tips

Respond Quickly

Reply within 24 hours to keep utility messages free

Use Utility Templates

Transactional messages cost 85%+ less than marketing

Clean Your Lists

Remove invalid numbers to avoid failed message charges

Target Wisely

India & Turkey have the lowest rates

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Billing & Wallet

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Add Funds

1

Open Wallet

Go to Settings → Wallet → Add Funds
2

Enter Amount

Minimum: ₹500 / $10
3

Pay

Via Credit Card, UPI, Net Banking, or PayPal

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Auto-Recharge

Never run out mid-campaign:
  1. Enable Auto-Recharge in Wallet settings
  2. Set threshold (e.g., recharge when below ₹200)
  3. Set amount (e.g., add ₹1000)
  4. Save payment method

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Invoice & Tax

  • GST (18%) applicable for Indian businesses
  • Invoices generated monthly
  • Download from Settings → Billing → Invoices

Manage Wallet

Add funds and view transaction history