How Pricing Works
WhatsApp API messages are charged per message delivered based on:- Message category (Marketing, Utility, Authentication)
- Recipient’s country (based on phone number country code)
Starter Credits: Every new business connecting WABA receives ₹100 or $1 free credits to get started!
Message Categories
Marketing
Promotional messages
- Product announcements
- Offers & discounts
- Re-engagement campaigns
Utility
Transactional updates
- Order confirmations
- Shipping updates
- Appointment reminders
Authentication
Verification codes
- OTPs
- Login verification
- Account recovery
India Pricing (INR)
Most Eazybe customers are in India. Here are the current rates:International Pricing (USD)
Popular Countries
Regional Pricing
Asia Pacific
Asia Pacific
Europe
Europe
Middle East
Middle East
Americas
Americas
Africa
Africa
Free Messages
Not all messages cost money! These are FREE:24-Hour Service Window: When a customer messages you, a 24-hour window opens. During this time, all your replies (including utility templates) are free. The window resets with each new customer message.
Cost Optimization Tips
Respond Quickly
Reply within 24 hours to keep utility messages free
Use Utility Templates
Transactional messages cost 85%+ less than marketing
Clean Your Lists
Remove invalid numbers to avoid failed message charges
Target Wisely
India & Turkey have the lowest rates
Billing & Wallet
Add Funds
1
Open Wallet
Go to Settings → Wallet → Add Funds
2
Enter Amount
Minimum: ₹500 / $10
3
Pay
Via Credit Card, UPI, Net Banking, or PayPal
Auto-Recharge
Never run out mid-campaign:- Enable Auto-Recharge in Wallet settings
- Set threshold (e.g., recharge when below ₹200)
- Set amount (e.g., add ₹1000)
- Save payment method
Invoice & Tax
- GST (18%) applicable for Indian businesses
- Invoices generated monthly
- Download from Settings → Billing → Invoices
Manage Wallet
Add funds and view transaction history