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Approval Timeline

Most templates are approved within 24 hours. Marketing templates may take longer due to stricter review.

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What Meta Reviews

Templates must NOT contain:
  • Spam or deceptive content
  • Threats, harassment, or hate speech
  • Adult content or nudity
  • Illegal products/services
  • Alcohol, tobacco, or gambling (restricted)
  • Weapons or dangerous materials
  • Political content (in some regions)
Meta verifies your selected category matches the content:
  • Marketing → Promotional, sales-focused
  • Utility → Transactional, informational
  • Authentication → Verification codes only
Mismatched categories get rejected.
Variables must be:
  • Sequential ({{1}}, {{2}}, {{3}})
  • Provided with sample values
  • Used appropriately (not for spam)
Templates should be:
  • Grammatically correct
  • In the declared language
  • Clear and understandable

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Common Rejection Reasons

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Handling Rejections

1

Review Reason

Check the rejection reason in Templates → Rejected tab
2

Edit Template

Make necessary corrections based on feedback
3

Resubmit

Submit the updated template for review
Repeated rejections for policy violations may affect your account’s template quality rating.

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Template Quality Rating

Meta assigns quality ratings based on:
  • User feedback (blocks, reports)
  • Message delivery success
  • Engagement rates

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Tips for Faster Approval

Be Specific

Clearly state the message purpose

Avoid URL in Body

Use buttons for links instead

Correct Category

Match category to actual content

Complete Samples

Provide realistic sample values