Broadcast Analytics

Campaign Metrics

Track these key metrics for every broadcast:

Metric	Description
Sent	Messages submitted to WhatsApp
Delivered	Messages reached recipient’s phone
Read	Messages opened by recipient
Failed	Delivery failures (invalid numbers, etc.)
Replied	Recipients who responded

Performance Calculations

Delivery Rate = (Delivered / Sent) × 100
Read Rate = (Read / Delivered) × 100
Response Rate = (Replied / Delivered) × 100

Benchmarks

Metric	Good	Great	Excellent
Delivery Rate	>90%	>95%	>98%
Read Rate	>50%	>70%	>85%
Response Rate	>5%	>15%	>25%

Viewing Analytics

Campaign Level

Go to Workspace → Broadcasts
Click on a campaign name
View detailed metrics and recipient breakdown

Message Level

For each recipient, see:

Sent timestamp
Delivered timestamp
Read timestamp (if available)
Error message (if failed)

Common Failure Reasons

Error	Cause	Solution
Invalid number	Format incorrect or not on WhatsApp	Clean contact list
User blocked	Recipient blocked your number	Remove from list
Template paused	Quality issues with template	Use different template
Insufficient balance	Wallet empty	Add funds
Rate limit	Too many messages too fast	Spread over time

Export Reports

Download campaign data for further analysis:

Open campaign details
Click Export → CSV
Includes all metrics per recipient

Improving Performance

Clean Lists

Remove invalid numbers before sending

Optimize Timing

Send during business hours for higher read rates

Personalize

Use recipient names and relevant variables

Clear CTAs

Include obvious call-to-action buttons

Best Practices

Learn more tips to improve campaign performance

WhatsApp Kampanyaları için HubSpot İş Akışı Şablon Tabanlı Chatbot

​Campaign Metrics

​Performance Calculations

​Benchmarks

​Viewing Analytics

​Campaign Level

​Message Level

​Common Failure Reasons

​Export Reports

​Improving Performance