Saltar para o conteúdo principal
Analytics Dashboard

​
Campaign Metrics

Track these key metrics for every broadcast:
MetricDescription
SentMessages submitted to WhatsApp
DeliveredMessages reached recipient’s phone
ReadMessages opened by recipient
FailedDelivery failures (invalid numbers, etc.)
RepliedRecipients who responded

​
Performance Calculations

Delivery Rate = (Delivered / Sent) × 100
Read Rate = (Read / Delivered) × 100
Response Rate = (Replied / Delivered) × 100

​
Benchmarks

MetricGoodGreatExcellent
Delivery Rate>90%>95%>98%
Read Rate>50%>70%>85%
Response Rate>5%>15%>25%

​
Viewing Analytics

​
Campaign Level

  1. Go to Workspace → Broadcasts
  2. Click on a campaign name
  3. View detailed metrics and recipient breakdown

​
Message Level

For each recipient, see:
  • Sent timestamp
  • Delivered timestamp
  • Read timestamp (if available)
  • Error message (if failed)

​
Common Failure Reasons

ErrorCauseSolution
Invalid numberFormat incorrect or not on WhatsAppClean contact list
User blockedRecipient blocked your numberRemove from list
Template pausedQuality issues with templateUse different template
Insufficient balanceWallet emptyAdd funds
Rate limitToo many messages too fastSpread over time

​
Export Reports

Download campaign data for further analysis:
  1. Open campaign details
  2. Click Export → CSV
  3. Includes all metrics per recipient

​
Improving Performance

Clean Lists

Remove invalid numbers before sending

Optimize Timing

Send during business hours for higher read rates

Personalize

Use recipient names and relevant variables

Clear CTAs

Include obvious call-to-action buttons

Best Practices

Learn more tips to improve campaign performance