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Getting Started with Your Official WhatsApp Business Account (WABA)

This article gives you an overview on using the Official WhatsApp Business Platform

Updated this week

An official WhatsApp Business Account (WABA) unlocks powerful features for your business to communicate with customers at scale. This guide explains what a WABA is and what you need before you connect it to Eazybe.

What is a WABA? How is it different from connecting my phone?

When you connect to Eazybe by scanning a QR code, you are using your personal or a standard WhatsApp Business number. A WABA is different - it's an official business line connected directly to Meta's servers.

Feature

Standard Account (QR Code)

Official WABA

Connection

WhatsApp must stay on and connected

No mobile phone required

Broadcasts

Limited & risk of blocking

Send to thousands of users safely

Credibility

Standard profile

Official business profile, eligible for a Green Tick

Team Access

One user at a time

Multiple team members in one Team Inbox

Use Case

Low-volume, personal chats

Marketing, notifications, and support at scale

Prerequisites: What You Need Before You Start

To connect a WABA through Eazybe, you must have the following ready:

  1. A Facebook Business Account (Meta Business Portfolio): Your business must be set up on Meta's Business Manager. If you don't have one, you can create one during the setup process.

  2. A Phone Number: You need a phone number that is able to receive OTP for the initial setup.

    Important: If you want to use an existing WhatsApp Business number, you can choose to provide the permissions to share the chat history during initial setup.

  3. Admin Access: You must be an administrator of the Facebook Business Account to complete the connection process.

Once you have these ready, you can move on to the next step: connecting your account.


We hope this article has helped you better understand how EazyBe works! If you have any questions or need further assistance, feel free to reach out to us at [email protected]. We're happy to help!


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