> ## Documentation Index
> Fetch the complete documentation index at: https://help.eazybe.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Template Approval

> How Meta reviews and approves WhatsApp message templates

## Approval Timeline

| Stage           | Duration              |
| --------------- | --------------------- |
| Submission      | Instant               |
| Meta Review     | 24-48 hours (typical) |
| Complex Reviews | Up to 7 days          |

<Info>
  Most templates are approved within **24 hours**. Marketing templates may take longer due to stricter review.
</Info>

## What Meta Reviews

<AccordionGroup>
  <Accordion title="Content Guidelines" icon="check">
    Templates must NOT contain:

    * Spam or deceptive content
    * Threats, harassment, or hate speech
    * Adult content or nudity
    * Illegal products/services
    * Alcohol, tobacco, or gambling (restricted)
    * Weapons or dangerous materials
    * Political content (in some regions)
  </Accordion>

  <Accordion title="Category Accuracy" icon="tag">
    Meta verifies your selected category matches the content:

    * **Marketing** → Promotional, sales-focused
    * **Utility** → Transactional, informational
    * **Authentication** → Verification codes only

    Mismatched categories get rejected.
  </Accordion>

  <Accordion title="Variable Usage" icon="code">
    Variables must be:

    * Sequential (`{{1}}`, `{{2}}`, `{{3}}`)
    * Provided with sample values
    * Used appropriately (not for spam)
  </Accordion>

  <Accordion title="Language & Grammar" icon="language">
    Templates should be:

    * Grammatically correct
    * In the declared language
    * Clear and understandable
  </Accordion>
</AccordionGroup>

## Common Rejection Reasons

| Reason                          | How to Fix                                              |
| ------------------------------- | ------------------------------------------------------- |
| **Incorrect category**          | Marketing content in Utility template → Change category |
| **Missing variable samples**    | Provide example values for all `{{n}}` placeholders     |
| **Prohibited content**          | Remove references to restricted products                |
| **Too promotional for Utility** | Move promotional content to Marketing category          |
| **Spelling/grammar errors**     | Proofread and correct mistakes                          |
| **Unclear purpose**             | Rewrite to clearly state the message intent             |
| **URL in body text**            | Move URLs to buttons instead                            |

## Handling Rejections

<Steps>
  <Step title="Review Reason">
    Check the rejection reason in **Templates** → **Rejected** tab
  </Step>

  <Step title="Edit Template">
    Make necessary corrections based on feedback
  </Step>

  <Step title="Resubmit">
    Submit the updated template for review
  </Step>
</Steps>

<Warning>
  Repeated rejections for policy violations may affect your account's template quality rating.
</Warning>

## Template Quality Rating

Meta assigns quality ratings based on:

* User feedback (blocks, reports)
* Message delivery success
* Engagement rates

| Rating     | Status                        |
| ---------- | ----------------------------- |
| **High**   | Template performing well      |
| **Medium** | Minor issues, monitor closely |
| **Low**    | At risk of being paused       |
| **Paused** | Temporarily disabled          |

## Tips for Faster Approval

<CardGroup cols={2}>
  <Card title="Be Specific" icon="crosshairs">
    Clearly state the message purpose
  </Card>

  <Card title="Avoid URL in Body" icon="link-slash">
    Use buttons for links instead
  </Card>

  <Card title="Correct Category" icon="tags">
    Match category to actual content
  </Card>

  <Card title="Complete Samples" icon="file-check">
    Provide realistic sample values
  </Card>
</CardGroup>