> ## Documentation Index
> Fetch the complete documentation index at: https://help.eazybe.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Broadcast Analytics

> Track and measure your WhatsApp broadcast campaign performance

<Frame>
  <img src="https://mintcdn.com/eazybe/xksL31rO_HHL2lYQ/images/1112602937.png?fit=max&auto=format&n=xksL31rO_HHL2lYQ&q=85&s=67b0163bf958dd6eab72bd96f79758d8" alt="Analytics Dashboard" width="1227" height="901" data-path="images/1112602937.png" />
</Frame>

## Campaign Metrics

Track these key metrics for every broadcast:

| Metric        | Description                               |
| ------------- | ----------------------------------------- |
| **Sent**      | Messages submitted to WhatsApp            |
| **Delivered** | Messages reached recipient's phone        |
| **Read**      | Messages opened by recipient              |
| **Failed**    | Delivery failures (invalid numbers, etc.) |
| **Replied**   | Recipients who responded                  |

## Performance Calculations

```
Delivery Rate = (Delivered / Sent) × 100
Read Rate = (Read / Delivered) × 100
Response Rate = (Replied / Delivered) × 100
```

### Benchmarks

| Metric        | Good | Great | Excellent |
| ------------- | ---- | ----- | --------- |
| Delivery Rate | >90% | >95%  | >98%      |
| Read Rate     | >50% | >70%  | >85%      |
| Response Rate | >5%  | >15%  | >25%      |

## Viewing Analytics

### Campaign Level

1. Go to **Workspace** → **Broadcasts**
2. Click on a campaign name
3. View detailed metrics and recipient breakdown

### Message Level

For each recipient, see:

* Sent timestamp
* Delivered timestamp
* Read timestamp (if available)
* Error message (if failed)

## Common Failure Reasons

| Error                    | Cause                               | Solution               |
| ------------------------ | ----------------------------------- | ---------------------- |
| **Invalid number**       | Format incorrect or not on WhatsApp | Clean contact list     |
| **User blocked**         | Recipient blocked your number       | Remove from list       |
| **Template paused**      | Quality issues with template        | Use different template |
| **Insufficient balance** | Wallet empty                        | Add funds              |
| **Rate limit**           | Too many messages too fast          | Spread over time       |

## Export Reports

Download campaign data for further analysis:

1. Open campaign details
2. Click **Export** → **CSV**
3. Includes all metrics per recipient

## Improving Performance

<CardGroup cols={2}>
  <Card title="Clean Lists" icon="broom">
    Remove invalid numbers before sending
  </Card>

  <Card title="Optimize Timing" icon="clock">
    Send during business hours for higher read rates
  </Card>

  <Card title="Personalize" icon="user">
    Use recipient names and relevant variables
  </Card>

  <Card title="Clear CTAs" icon="hand-pointer">
    Include obvious call-to-action buttons
  </Card>
</CardGroup>

<Card title="Best Practices" icon="star" href="/waba/broadcasting/best-practices">
  Learn more tips to improve campaign performance
</Card>