> ## Documentation Index
> Fetch the complete documentation index at: https://help.eazybe.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Broadcast Reports

> Track the performance of your bulk messaging campaigns

Broadcast Reports provide detailed analytics on your bulk messaging campaigns, helping you measure effectiveness and optimize future campaigns.

## Campaign Metrics

### Delivery Metrics

| Metric        | Description                      | Good   | Excellent |
| ------------- | -------------------------------- | ------ | --------- |
| **Sent**      | Messages submitted for delivery  | -      | -         |
| **Delivered** | Successfully reached recipient   | > 90%  | > 98%     |
| **Failed**    | Couldn't be delivered            | \< 10% | \< 2%     |
| **Read**      | Opened by recipient (blue ticks) | > 50%  | > 70%     |

### Engagement Metrics

| Metric            | Description                | Good  | Excellent |
| ----------------- | -------------------------- | ----- | --------- |
| **Response Rate** | Recipients who replied     | > 5%  | > 15%     |
| **Click Rate**    | Clicked links (if tracked) | > 3%  | > 10%     |
| **Opt-out Rate**  | Requested to stop messages | \< 3% | \< 1%     |
| **Block Rate**    | Recipients who blocked you | \< 2% | \< 0.5%   |

## Viewing Broadcast Reports

### For Extension Broadcasts

1. Go to **Broadcasts** in the Eazybe extension
2. Click on a completed campaign
3. View delivery status and engagement stats

### For WABA Broadcasts

1. Go to **Workspace** → **Broadcasts**
2. Select the campaign from the list
3. View detailed analytics including:
   * Per-message delivery status
   * Response tracking
   * Cost analysis
   * Failure reasons

## Campaign Comparison

Compare campaigns to identify what works:

| Campaign         | Sent  | Delivered | Read      | Responses | Response Rate |
| ---------------- | ----- | --------- | --------- | --------- | ------------- |
| Holiday Promo    | 500   | 485 (97%) | 342 (68%) | 45        | 9.0%          |
| Product Launch   | 750   | 720 (96%) | 468 (62%) | 62        | 8.3%          |
| Follow-up Series | 300   | 294 (98%) | 235 (78%) | 67        | 22.3%         |
| Flash Sale       | 1,000 | 960 (96%) | 576 (58%) | 89        | 8.9%          |

<Info>
  The Follow-up Series shows the highest response rate (22.3%) despite lower volume—targeted, warm outreach typically outperforms mass campaigns.
</Info>

## Understanding Failures

### Common Delivery Failures

| Failure Reason         | Cause                       | Solution                           |
| ---------------------- | --------------------------- | ---------------------------------- |
| **Invalid Number**     | Wrong format or fake number | Validate phone formats, clean list |
| **Not on WhatsApp**    | Number doesn't have WA      | Remove from broadcast lists        |
| **Blocked**            | Recipient blocked you       | Respect opt-outs, improve content  |
| **Rate Limited**       | Sending too fast            | Slow down, spread over time        |
| **Account Restricted** | Your number flagged         | Review practices, contact support  |
| **Network Error**      | Temporary connectivity      | Retry automatically                |

### Failure Rate Benchmarks

| Failure Rate | Assessment    | Action                      |
| ------------ | ------------- | --------------------------- |
| \< 2%        | ✅ Excellent   | Maintain current practices  |
| 2-5%         | ✅ Good        | Minor cleanup needed        |
| 5-10%        | ⚠️ Concerning | Review and clean lists      |
| > 10%        | 🔴 Critical   | Stop campaigns, investigate |

## WABA Broadcast Analytics

For WhatsApp Business API broadcasts, additional metrics are available:

### Cost Analysis

| Metric                  | Description                        |
| ----------------------- | ---------------------------------- |
| **Total Cost**          | Amount spent on campaign           |
| **Cost per Message**    | Average cost per delivered message |
| **Cost per Response**   | Cost to generate one reply         |
| **Cost per Conversion** | Cost per desired action            |

### Template Performance

Track which templates perform best:

| Template               | Sent  | Delivered | Read | Response |
| ---------------------- | ----- | --------- | ---- | -------- |
| welcome\_new\_customer | 500   | 495       | 89%  | 35%      |
| order\_shipped         | 1,200 | 1,188     | 95%  | 8%       |
| appointment\_reminder  | 300   | 297       | 92%  | 45%      |
| promotional\_offer     | 2,000 | 1,920     | 52%  | 4%       |

## Optimization Tips

<CardGroup cols={2}>
  <Card title="Clean Your Lists" icon="broom">
    Remove invalid numbers, opt-outs, and unengaged contacts before each campaign
  </Card>

  <Card title="Segment Your Audience" icon="filter">
    Smaller, targeted segments (100-500) outperform mass blasts (1000+) every time
  </Card>

  <Card title="Test Before Sending" icon="vial">
    A/B test different templates with small groups before full campaign launch
  </Card>

  <Card title="Time It Right" icon="clock">
    Send when recipients are most likely to engage (check your historical data)
  </Card>
</CardGroup>

## Exporting Reports

Export campaign data for further analysis:

<Steps>
  <Step title="Open Campaign">
    Navigate to the completed campaign report
  </Step>

  <Step title="Click Export">
    Click the **Export** button in the top right
  </Step>

  <Step title="Choose Format">
    Select your preferred format:

    * **CSV** — For spreadsheet analysis
    * **PDF** — For presentations and records
    * **Excel** — For advanced data manipulation
  </Step>

  <Step title="Download">
    The file downloads automatically to your computer
  </Step>
</Steps>

## Campaign Post-Mortem Template

After each significant campaign, answer these questions:

1. **What was the goal?** (Awareness, conversions, engagement)
2. **Did we hit our targets?** (Compare actual vs expected metrics)
3. **What worked well?** (High-performing segments, templates, timing)
4. **What didn't work?** (Low engagement, high failures, negative feedback)
5. **What will we do differently?** (Specific changes for next campaign)

## Best Practices

<AccordionGroup>
  <Accordion title="Set realistic expectations">
    A 5-15% response rate is excellent for promotional broadcasts. Don't expect email-like open rates (40%+) from WhatsApp—but do expect higher engagement quality.
  </Accordion>

  <Accordion title="Monitor in real-time">
    Watch delivery and block rates during the first 50-100 messages. If failures spike, pause and investigate before continuing.
  </Accordion>

  <Accordion title="Track long-term impact">
    Some responses come hours or days after the broadcast. Check metrics again 24-48 hours after sending for complete picture.
  </Accordion>

  <Accordion title="Learn from opt-outs">
    High opt-out rates signal content or frequency problems. Survey opt-outs when possible to understand why.
  </Accordion>
</AccordionGroup>